Greenwich Village is generally known as an important landmark on the map of American bohemian culture. The neighborhood is known for its colorful, artistic residents and the alternative culture they propagate. Due in part to the progressive attitudes of many of its residents, the Village has traditionally been a focal point of new movements and ideas, whether political, artistic, or cultural. This tradition as an enclave of avant-garde and alternative culture was established during the 19th century and into the 20th century, when small presses, art galleries, and experimental theater thrived. The Village again became important to the bohemian scene during the 1950s, when the Beat Generation focused their energies there. Fleeing from what they saw as oppressive social conformity, a loose collection of writers, poets, artists, and students (later known as the Beats) and the Beatniks, moved to Greenwich Village, and to North Beach in San Francisco, in many ways creating the east coast-west coast predecessor to the Haight-Ashbury and East Village hippie scene of the next decade.
Historically, local residents and preservation groups have been concerned about development in the Village and have fought to preserve the architectural and historic integrity of the neighborhood. In the 1960s, Margot Gayle led a group of citizens to preserve the Jefferson Market Courthouse (later reused as Jefferson Market Library) while other citizen groups fought to keep traffic out of Washington Square Park and Jane Jacobs, using the Village as an example of a vibrant urban community, advocated to keep it that way. Since then, preservation has been a part of the Village ethos. Shortly after the New York City Landmarks Preservation Commission (LPC) was established in 1965, the LPC acted to protect parts of Greenwich Village, designating the small Charlton-King-Vandam Historic District in 1966, which contains the city’s largest concentration of row houses in the Federal style, as well as a significant concentration of Greek Revival houses, and the even smaller MacDougal-Sullivan Gardens Historic District in 1967, a group of 22 houses sharing a common back garden, built in the Greek Revival style and later renovated with Colonial Revival facades. In 1969, the LPC designated the Greenwich Village Historic District — for four decades, the city’s largest — despite preservationists’ advocacy for the entire neighborhood to be designated an historic district. Advocates continued to pursue their goal of additional designation, spurred in particular by the increased pace of development in the 1990s. The Greenwich Village Society for Historic Preservation (GVSHP), a nonprofit organization dedicated to the architectural and cultural character and heritage of the neighborhood, successfully proposed new districts and individual landmarks to the LPC. The Landmarks Preservation Commission also designated as landmarks several individual sites proposed by the Greenwich Village Society for Historic Preservation, including the former Bell Telephone Labs Complex (1861-1933), now Westbeth Artists’ Housing, designated in 2011; the Silver Towers/University Village Complex (1967), designed by I.M. Pei and including the Picasso sculpture “Portrait of Sylvette”, designated in 2008; and three early 19th-century federal houses at 127, 129 and 131 MacDougal Street. In addition, several contextual rezonings were enacted in Greenwich Village in recent years to limit the size and height of allowable new development in the neighborhood, and to encourage the preservation of existing buildings.