Varna is the largest city and seaside resort on the Bulgarian Black Sea Coast and third-largest in Bulgaria after Sofia and Plovdiv, with a population of 334,870 inhabitants according to Census 2011. It is the administrative centre of the homonymous province and Varna Municipality.
Commonly referred to as the marine (or summer) capital of Bulgaria, Varna is a major tourist destination, business and university centre, seaport, and headquarters of the Bulgarian Navy and merchant marine, as well as the centre of Varna Province and Bulgaria’s North-Eastern planning region (NUTS II), comprising also the provinces of Dobrich, Shumen, and Targovishte. In April 2008, Varna was designated seat of the Black Sea Euro-Region (a new regional organization, not identical to the Black Sea Euroregion) by the Council of Europe.
The Sea Garden is the oldest and perhaps largest park in town containing an open-air theatre (venue of the International Ballet Competition, opera performances and concerts), Varna Aquarium (opened 1932), the Festa Dolphinarium (opened 1984), the Nicolaus Copernicus Observatory and Planetarium, the Museum of Natural History, a terrarium, a zoo, an alpineum, a children’s amusement park with a pond, boat house and ice-skating rink, and other attractions. The National Revival Alley is decorated with bronze monuments to prominent Bulgarians, and the Cosmonauts’ Alley contains trees planted by Yuri Gagarin and other Soviet and Bulgarian cosmonauts. The Garden is a national monument of landscape architecture and is said to be the largest landscaped park in the Balkans.
The waterfront promenade is lined by a string of beach clubs offering a vibrant scene of rock, hip-hop, Bulgarian and American-style pop, techno, and chalga. In October 2006, The Independent dubbed Varna “Europe’s new funky-town, the good-time capital of Bulgaria”. The city enjoys a nationwide reputation for its rock, hip-hop, world music, and other artists, clubs, and related events such as July Morning and international rock and hip-hop (including graffiti[) venues.
Tourist shopping areas include the boutique rows along Prince Boris Blvd (with retail rents rivaling Vitosha Blvd in Sofia) and adjacent pedestrian streets, as well as the large mall and big-box cluster in the Mladost district, suitable for motorists. Two other shopping plazas, Piccadilly Park and Central Plaza, are conveniently located to serve tourists in the resorts north of the city centre, both driving and riding the public transit. ATMs and 24/7 gas stations with convenience stores abound.
Food markets, among others, include supermarket chains Piccadilly and Burleks. In stores and restaurants, credit cards are normally accepted. There is a number of farmers markets offering fresh local produce; the Kolkhozen Pazar, the largest one, also has a fresh fish market but is located in a crowded area virtually inaccessible for cars.
