Novi Pazar is a city located in the Raška District of southwestern Serbia. As of the 2022 census, the urban area has 71,462 inhabitants, while the city administrative area has 106,720 inhabitants. The city is the cultural center of the Bosniaks in Serbia and of Sandžak. A multicultural area of Muslims and Orthodox Christians, many monuments of both religions, like the Altun-Alem Mosque and the Church of the Holy Apostles Peter and Paul, are located in the region which has a total of 30 protected monuments of culture.
Novi Pazar is located in the valleys of the Jošanica, Raška, Deževska, and Ljudska rivers. It lies at an elevation of 496m, in the southeast Raška region. The city is surrounded by the Golija and Rogozna mountains, and the Pešter plateau lies to the west. The city’s total administrative area is 742 km². It contains 100 settlements, mostly small and spread over hills and mountains surrounding the city. The largest village is Mur, with over 3000 residents.
Lying on crossroads between numerous old and new states, Novi Pazar has always been a strong trade center. Along with the trade, the city developed manufacturing tradition. During the 20th century, it became a center of textile industry.
Paradoxically, during the turbulent 1990s and, Novi Pazar prospered, even during the UN sanctions, boosted by the strong private initiative in textile industry. Jeans of Novi Pazar, first of forged trademarks, and later on its own labels, became famous throughout the region. However, during the relative economic prosperity in Serbia of the 2000s, the Novi Pazar economy collapsed, with demise of large textile combines in mismanaged privatization, and incoming competition from the import.
As of 2023, Novi Pazar was having around 23,000 unemployed inhabitants, making it one of the cities in Serbia with the highest unemployment rate (around 50%). Some of the main reasons for this was unstable political situation during the 1990s and 2000s, and underdeveloped infrastructure (with no international airports, motorways and railways nearby).
