Lapland’s cold and wintry climate, coupled with its relative abundance of conifer trees such as pines and spruces, means that it has become associated with Christmas in some countries, most notably the United Kingdom, and holidays to Lapland are common towards the end of the year. However, Lapland region has developed its infrastructure for year-round tourism. For example, the 2019 snow-free period tourism grew more than the winter season. Rovaniemi is the main regional center of Lapland, and the Rovaniemi Airport is the third busiest airport in Finland. Besides tourism, other important sectors are trade, manufacturing and construction. Like Rovaniemi, Inari is also one of the most important tourist destinations in Lapland for foreign tourism. Lapland has been connected with the legendary “North Pole” home of Santa Claus (Father Christmas or Saint Nicholas) since 1927, when Finnish radio host Markus Rautio said that Santa Clause lived on Korvatunturi, a fell (mountain) in the region. Later, Rovaniemi staked a claim as Santa’s “official hometown” and developed the Santa Claus Village attraction to encourage tourism.
The area of Lapland was split between two counties of the Swedish Realm from 1634 to 1809. The northern and western areas were part of Västerbotten County, while the southern areas (so-called Peräpohjola) were part of Ostrobothnia County (after 1755 Oulu County). The northern and western areas were transferred in 1809 to Oulu County, which became Oulu Province. Under the royalist constitution of Finland during the first half of 1918, Lapland was to become a Grand Principality and part of the inheritance of the proposed king of Finland. Lapland Province was separated from Oulu Province in 1938.
During the Interim Peace and beginning of the Continuation War the government of Finland allowed the Nazi German Army to station itself in Lapland as a part of Operation Barbarossa. After Finland made a separate peace with the Soviet Union in 1944, the Soviet Union demanded that Finland expel the German army from its soil. The result was the Lapland War, during which almost the whole civilian population of Lapland was evacuated. The Germans used scorched earth tactics in Lapland, before they withdrew to Norway. Forty to forty-seven percent of the dwellings in Lapland and 417 kilometres (259 mi) of railroads were destroyed, 9,500 kilometres (5,900 mi) of roadways were mined, destroyed or were unusable, and 675 bridges and 3,700 kilometres (2,300 mi) of telephone lines were also destroyed. Ninety percent of Rovaniemi, the capital of Lapland, was burned to the ground, with only a few pre-war buildings surviving the destruction.
After the Second World War, Petsamo municipality and part of Salla municipality were ceded to the Soviet Union. The decades following the war were a period of rebuilding, industrialization and fast economic growth. Large hydroelectric plants and mines were established and cities, roads and bridges were rebuilt from the destruction of the war. In the late 20th century the economy of Lapland started to decline, mines and factories became unprofitable and the population started to decline rapidly across most of the region. The provinces of Finland were abolished on 1 January 2010, but Lapland was reorganised as one of the new regions that replaced them.