Poreč is a town and municipality on the western coast of the Istrian peninsula. Its major landmark is the 6th century Euphrasian Basilica, a UNESCO World Heritage Site since 1997. Ever since the 1970s, the coast of Poreč has been the most visited tourist destination in Croatia. Poreč is almost 2,000 years old, and is set around a harbor protected from the sea by the small island of Saint Nicholas/San Nicolo (St. Nicholas). The town’s population of approximately 12,000 resides mostly on the outskirts, while the wider Poreč area has a population of approximately 17,000 inhabitants. The municipal area covers 142 square kilometres (55 sq mi), with the 37 kilometres (23 miles) long shoreline stretching from the Mirna River near Novigrad to Funtana and Vrsar in the south.
Traditionally, economic activities have always been connected with the land and sea. The only significant industry in the area is food processing, but Croatia’s ongoing integration into the broader European economy has led to Poreč seeing growth in its trade, finance and communication sectors. However, the primary source of income is tourism. Real estate prices are very high due to the city’s prime location.
Poreč’s heritage can be seen in the historic town centre, in museums and galleries hosted in houses and palaces, many of them still private homes as they have been for centuries. In the off season, weekend visitors from Croatia, Slovenia, Austria and Italy visit the area. Sports complexes are developed and used year-round.
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