The historic center of Quito has one of the largest, least-altered and best-preserved historic centers in the Americas. Quito and Kraków in Poland, were the first World Cultural Heritage Sites declared by UNESCO, in 1978. The central square of Quito is located about 25 kilometres (16 mi) south of the equator; the city itself extends to within about 1 kilometre (0.62 mi) of zero latitude. A monument and museum marking the general location of the equator is known locally as la mitad del mundo (the middle of the world), to avoid confusion, as the word ecuador is Spanish for equator. The Historic Centre of Quito is located in the center south of the capital on an area of 320 hectares (790 acres), and is considered one of the most important historic areas in Latin America.There are about 130 monumental buildings (which host a variety of pictorial art and sculpture, mostly religion inspired, in a multi-faceted range of schools and styles) and 5,000 properties registered in the municipal inventory of heritage properties. Quito is divided into three areas, separated by hills:
Central: houses the colonial old city.
Southern: is mainly industrial and residential, and a working-class housing area.
Northern: is the modern Quito, with high-rise buildings, shopping centers, the financial district, and upper-class residential areas and some working-class housing areas.
In Ecuador, cantons are subdivided into parishes, so called because they were originally used by the Catholic Church, but with the secularization and liberalization of the Ecuadorian state, the political parishes were spun off the ones used by the church. Parishes are called urban if they are within the boundaries of the seat (capital) of their corresponding canton, and rural if outside those boundaries. Inside Quito (the city proper), subdivision into urban parishes depends on the organizations that use these parishes (e.g., the municipality, the electoral tribunals, the postal service, the Ecuadorian statistics institute). The urban parishes of different types are not necessarily coterminous nor the same in number or name. As of 2008, the municipality of Quito divided the city into 32 urban parishes. These parishes, which are used by the municipality for administrative purposes, are also known as cabildos[33] since 2001. Since the times of the Metropolitan District of Quito, parishes of this type are also grouped into larger divisions known as municipal zones (zonas municipales).
Quito is a city with a mix of modern-day and traditional culture. There is a big presence of Catholics in Quito, most notably, Easter Week is a significant celebration in all Latin American countries, but Quito observes this tradition with a series of ceremonies and rituals that begin on Palm Sunday. At noon on Good Friday, the March of the Penitents proceeds from the Church of San Francisco, in memory of the hour that Pontius Pilate sentenced Jesus to be crucified.
Quito is the largest city in contribution to national GDP, and the second highest in per capita income after Cuenca. Quito has the highest level of tax collection in Ecuador, exceeding the national 57% per year 2009, currently being the most important economic region of the country, as the latest study conducted by the Central Bank of Ecuador. The top major industries in Quito includes textiles, metals and agriculture, with major crops for export being coffee, sugar, cacao, rice, bananas and palm oil. Headquarters and regional offices of many national and international financial institutions, oil corporations and international businesses are also located in Quito, making it a world class business city.