Agriculture is concentrated in the fertile lands in small valleys. The Viticulture is mainly based on white grape wine. There are also many olive trees growing, in fact olive oil is also one of the main product of the area. The most common livestocks are sheep and goats, to which is added the breeding of thoroughbred “murgese” horses and the famous donkey of Martina Franca. The most developed industry is the textile manufacturing, that made Martina famous also in the movie industry for a big international film in the 80’s. The services sector is characterized by banks, insurances and tourism, especially eno-gastronomic one. It is very common for tourists to visit oil mills, wine-making facilities and cellars to taste amazing local products. One of the most important culinary excellence is the “Capocollo Di Martina Franca” a DOP quality product.
The town has a particularly conserved old town surrounded by stone walls with prominent Baroque gates leading to piazzas and narrow, winding streets. Piazza Roma is the largest square in the old town, with a greenspace in the center of a largely triangular grass pattern, facing the 17th century Palazzo Ducale.
The comune of Martina Franca produces a white Denominazione di origine controllata (DOC) Italian wine that can be made in a still or sparklingSpumante style. The wine has a tendency not to age well, often turning from a light white color to a darker amber color and losing its fresh fruit flavors after only 3 to 4 years in the bottle. All grapes destined for DOC wine production needing to be harvested to a yield no greater than 13 tonnes/ha. The wine is made predominantly (50-65%) from Verdeca and Bianco d’Alessano which can make between 45-40% of the blend. Additional grapes are permitted up to a maximum of 5% including Bombino bianco, Fiano and Malvasia Toscana. The finished wine must attain a minimum alcohol level of 11% in order to be labelled with the Martina Franca DOC designation.
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