Agadir is a major city in central coastal Morocco, the capital of Agadir-Ida Ou Tanane province (MA-AGD) and of the Souss-Massa-Drâa economic region some 508 km to the south of Casablanca, 173 km south of Essaouira and 235 km southwest of Marrakech. A majority of its inhabitants speak Amazigh (Berber) as their mother tongue. The city is located on the shore of the Atlantic Ocean, near the foot of the Atlas Mountains, just north of the point where the Sous River flows into the ocean. Agadir was the premier sardine port in the world in the 1980s and has a famous beach stretching over 10 km with one of the finest seafront promenades in the world. Its climate has 340 days of sunshine per year which allows for swimming all year round. The winter is unusually warm and summer heat is never oppressive (summer haze however is common). Agadir is the premier tourist destination in the country, a claim sometimes disputed by Marrakech, and the premier fishing port of Morocco. Business is also booming with the export of citrus fruit and vegetables produced in the fertile valley of Souss. With its white buildings, wide flowered boulevards, modern hotels and European style cafes, Agadir is not a typical city of traditional Morocco but it is a modern, active and dynamic city, turned towards the future. The bay of Agadir and the nearby Bay of Taghazout are members of the “Club of the most beautiful bays in the world”. The city is served by the Agadir–Al Massira International Airport. read more…
