Cinnamon Roll Day

Friday, 4 October 2024 - 11:00 am (CET/MEZ) Berlin | Author/Destination:
Category/Kategorie: General, Bon appétit
Reading Time:  3 minutes

© flickr.com - Eric Petruno/cc-by-sa-2.0

© flickr.com – Eric Petruno/cc-by-sa-2.0

Cinnamon Roll Day or Cinnamon Bun Day (Swedish: kanelbullens dag, Finnish: korvapuustipäivä) falls on 4 October each year. It is an annual theme day created for marketing purposes in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt. At the time, she was a project manager for Home Baking Council (Hembakningsrådet) which was historically a trade group supported by yeast, flour, sugar, and margarine manufacturers and is now supported by the Dansukker brand of sugar.

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of yeast, flour, sugar, and margarine. The day is promoted through advertising signs in shops and cafés. Every year, IKEA stores worldwide also commemorate the day by having promotions for cinnamon buns in October. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad.

© Whodunit1978/cc-by-sa-4.0 © flickr.com - Madzia Bryll/cc-by-2.0 © flickr.com - Mike65444/cc-by-sa-2.0 © flickr.com - Eric Petruno/cc-by-sa-2.0 © flickr.com - Whitney/cc-by-2.0 © flickr.com - Anna/cc-by-2.0
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© flickr.com - Eric Petruno/cc-by-sa-2.0
Most official food celebrations are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular. According to Swedish ethnologist Jonas Engman, the popularity is due in part to a crisis of national identity, which has caused people to value things that remind them of positive features from past years.

Cinnamon Roll Day is celebrated on 4 October because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Tuesday. In Sweden, International Children’s Day is celebrated on the first Monday of October. “A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness”.

Read more on bbcgoodfood.com – Cinnamon rolls, List of food days and Wikipedia Cinnamon Roll Day (Smart Traveler App by U.S. Department of State - Weather report by weather.com - Global Passport Power Rank - Travel Risk Map - Democracy Index - GDP according to IMF, UN, and World Bank - Global Competitiveness Report - Corruption Perceptions Index - Press Freedom Index - World Justice Project - Rule of Law Index - UN Human Development Index - Global Peace Index - Travel & Tourism Competitiveness Index). Photos by Wikimedia Commons. If you have a suggestion, critique, review or comment to this blog entry, we are looking forward to receive your e-mail at comment@wingsch.net. Please name the headline of the blog post to which your e-mail refers to in the subject line.




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