Strøget is a pedestrian, car free shopping area in Copenhagen, Denmark. This popular tourist attraction in the centre of town is one of the longest pedestrian shopping streets in Europe at 1.1 km. Located at the centre of the old city of Copenhagen, it has long been one of the most high-profile streets in the city. The pedestrianisation of Strøget in 1962 marked the beginning of a major change in the approach of Copenhagen to urban life; following the success of the initiative the city moved to place a much greater emphasis on pedestrian and bicycle access to the city at the expense of cars. This approach has in turn become internationally influential.
The street is often credited as the oldest and longest pedestrian street in the world; in fact neither claim is true, although it was the longest pedestrian street at the time of its conversion in 1962. Rue Sainte-Catherine in Bordeaux is longer, while Lijnbaan in Rotterdam was pedestrianised in 1953. And Laisv?s Al?ja in Kaunas, Lithuania is longer– stretching to 1,6 km.
About 80,000 people use Strøget every day at the height of tourist season in summer, and about 48,000 do so on a winter’s day. On the last Sunday before Christmas as many as 120,000 may use Strøget. Jan Gehl believes that Strøget is now roughly at its handling capacity on a summer’s day, given its width at 10–12 metres and space for roughly 145 people/minute.
Many of the city’s most famous and expensive stores are located along the strip, as well as some of the most famous and expensive luxury brand chain stores in the world. It also features a multitude of souvenir shops and fast food outlets.
The Lonely Planet travel guide noted as of 2014 that although Strøget is “a fun place to stroll,” bustling with musicians and people, it seemed to be stagnating, “offering the same old international brand names” and “a scrappy mix of budget clothing stores, tourist shops and kebab houses.” They advised that visitors should, “walk down it once, but after that you’ll find the side streets far more productive in terms of independent shops and more interesting design.”
