The town centre is mostly Victorian and early 20th century, however a few much older buildings survive, along with some more modern developments. Rugby was described by Nikolaus Pevsner as ‘Butterfieldtown’ due to the number of buildings designed by William Butterfield in the 19th century, including much of Rugby School and the extension of St Andrews church.
Rugby town centre includes numerous restaurants of various kinds and many pubs. In 2002, Brownsover Fish Bar on Hollowell Way, Brownsover, was named as the best seller of Fish and Chips in the country. The town centre is noted for its large number of pubs; in the 1960s it was recorded as having the second-highest number of pubs per square mile in England. The main shopping area in Rugby is in the streets around the Clock Tower, two of which – High Street and Sheep Street – are pedestrianised. The town centre has an indoor shopping centre called The Clock Towers which opened in 1980. A street market is held in the town centre several days a week. In recent years several out-of-town retail centres have opened to the north of the town. Rugby also contains several large parks, most notably Caldecott Park near the town hall.
Rugby’s economy is mainly industrial. It is an engineering centre and has a long history of producing gas and steam turbines at the GEC and at the AEI. The AEI was earlier British Thomson-Houston or BTH. They used to dominate employment in the town. They are now amalgamated to form Alstom. Engineering in Rugby is still the most important sector. Since the 1980s several large industrial estates have been built to the north of the town, and warehousing and distribution have become major employers.
Further afield, within the Rugby borough is the Rolls-Royce engineering works near Ansty. This is nearer to Coventry than Rugby, but is a major employer to the Rugby population. Tourism is also important to the town’s economy, especially related to Rugby football.