Printemps is a French department store chain (French: grand magasin, literally “big store”). The Printemps stores focus on beauty, lifestyle, fashion, accessories, and men’s wear. The flagship Printemps store is located on Boulevard Haussmann in the 9th arrondissement of Paris, along with other well-known department stores like Galeries Lafayette. There are other Printemps stores in Paris and throughout France. The company has opened branches outside France in locations including Andorra, the Ginza shopping district in Tokyo, Jeddah, Saudi Arabia and Shanghai.
The figures of the Four Seasons on the façade were sculpted by French sculptor Henri Chapu. Jaluzot was replaced as owner in 1900 by Gustave Laguionie, after the business came close to collapse. In the early 20th century, the building was then extended along the Boulevard Haussmann by architect René Binet in an art nouveau style. The building burned down, and its interior was rebuilt in the 1920s.
Printemps was founded in 1865 by Jules Jaluzot and Jean-Alfred Duclos. The original store was designed by noted architects Jules and Paul Sédille and opened at the corner of Le Havre and Boulevard Haussmann in Paris, France, on 3 November 1865. The building was greatly expanded in 1874, and elevators (then a great novelty) from the 1867 Universal Exposition were installed. Rebuilt after a fire in 1881, the store became the first to use electric lighting, in 1888. (Customers could observe the workings of the power plant behind a glass wall.) It was also one of the first department stores with direct subway access, the Metro being connected in 1904.
The policies of Printemps revolutionized retail business practices. The store marked items with set prices and eschewed the haggling based on customer appearance that had previously been standard in retail shopping. Like other grands magasins (literally “big store”, department store), Printemps used the economies of scale to provide high quality goods at prices that the expanding middle class could afford. They also pioneered the idea of discount sales to clear outdated stock, and later the use of window models to display the latest fashions. Printemps was noted for its branding innovations as well, handing out bouquets of violets on the first day of spring and championing the new Art Nouveau style, with its nature inspired motifs. In 1904, a near collapse of the business led to the resignation of Jules Jaluzot. He was succeeded by Gustave Languionie, who the following year announced the construction of a second store. This location, designed by architect Rene Binet, opened five years later and is famously dominated by a glass domed hall 42 meters in height, and a noted Art Nouveau staircase. (Removed in 1955.) The first store outside of Paris was opened in 1912 in Deauville. Peter Laguionie, the son of Gustave, took the helm of the store in 1920, rebuilding it after another large fire in 1921. In 1931, Printemps created the discount chain Prisunic.
A remarkable feature of the Haussmann store is an elaborate cupola above the main restaurant in the store, installed during the 1923 reconstruction. In 1939, to avoid the risk that it would be destroyed in bombing attacks, the cupola was dismantled and stored at Clichy. It was restored in 1973 by the grandson of its original designer, using plans that had been kept in the archives of the family business. In 1975, the façade and cupola of the building were registered as historical monuments. Their slogan, invented in 1996, is “Au Printemps, nous avons des vêtements!”, which is sung as a catchy jingle in advertisements.
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