Tobacco is one of Prilep’s traditional cash crops and prospers in the Macedonian climate. Many of the world’s largest cigarette makers, such as Marlboro, West and Camel use Prilep’s tobacco in their cigarettes after it is processed in local factories such as Tutunski kombinat Prilep. A Tobacco Institute is established in the city in order to produce new types of tobacco and it was the first example of applying genetics to agriculture in the Balkans.
One of the most important institutions in the city is the Institute of Old Slavic Culture.
An art colony is hosted in the center of Prilep in the Center of Contemporary Visual Arts. The colony was founded in 1957 by the archaeologist Prof. Boshko Babikj, but organized by the initiative of Prof. Babikj and the academic painter Prof. Risto Lozanovski, making it perhaps one of the oldest colonies in southeastern Europe and the oldest one on the Balkans, for sure. It hosts painters and sculptors (working in marble, metal and wood) every year and, periodically, it hosts workshops and symposia for vitrage (glass design), mosaics, photography, graphics and clay, from countries around the world. The collection of sculptures carved in wood was acknowledged as a cultural heritage by the most relevant criticizers and opinion makers. 2007 was the 50th anniversary of the colony.
Every year the Professional Theatre Festival of Macedonia, honouring Vojdan Chernodrinski, who was born in village Selci near Struga and Debar.
The Monastery of Zrze and the Monastery of the Holy Archangel Michael which has 12th and 14th-century frescoes are notable sites of the culture of Prilep.
Pivofest (Beer fest) is an annual four-day party held in the middle of July that attracts around 200,000 visitors to the city. There are international popular music acts performing nightly on the main stage in the square as well as at the various clubs around town. Pivofest features a growing number of foreign and domestic beers as well as an opportunity for Prilep to showcase its famous barbecue considered the best in North Macedonia.
Pro?ka is a centuries-old religious holiday of forgiveness and celebration that in 2001 found an organized manifestation as “Prilep Carnival” and has been a member of the Federation of European Carnival Cities since 2006. Despite the new official name, the festival is still known as Pro?ka by the locals and is called Pro?ka in the official tourist guide. The highlight of the festival is the mask parade which runs through the centre of the town and hosts participants from multiple European countries. There is a prize given for the best costume and many of the costumes are elaborate. There are also concerts, parties, and much traditional food during the festival which is held in February.
