Pacific Heights is an affluent neighborhood of San Francisco, which is known for the notable people who reside in the area. It is located in one of the most scenic and park-like settings in Northern California, offering panoramic views of the Golden Gate Bridge, San Francisco Bay, the Palace of Fine Arts, Alcatraz and the Presidio. Its location provides a temperate micro-climate that is clearer, but not always warmer, than many other areas in San Francisco. The Pacific Heights Residents Association defines the neighborhood as inside Bush Street, Presidio Avenue, Union Street, and Van Ness Avenue.
Pacific Heights is situated on a primarily east-west oriented ridge that rises sharply from the Marina District and Cow Hollow neighborhoods, to the north, to a maximum height of 370 feet (110 m) above sea level. Pacific Heights features two parks, Lafayette and Alta Plaza. Visible to the north are the Golden Gate Bridge, the Marin Headlands, and Alcatraz Island. Lower Pacific Heights refers to the area located south of California Street down to Post Street. Though previously simply considered part of the Western Addition, this new neighborhood designation became popularized by real estate agents in the early 1990s.
The neighborhood was first developed in the 1870s, with small Victorian-inspired homes built. Starting around the beginning of the 20th century, and especially after the 1906 San Francisco earthquake, many were replaced with period homes. Still residential, the area is characterized by painted Victorian style architecture. Several countries have consulates in Pacific Heights. They include Germany, Greece, Italy, Portugal, Russia, South Korea, and Vietnam.
Most of the neighborhood’s boutiques and restaurants can be found along Fillmore Street, south of Pacific Avenue. They include stores like Marc by Marc Jacobs, Ralph Lauren and Athleta. Other businesses in Pacific Heights are located on California and Divisadero Streets, as well as on Van Ness Avenue.