Masada is an ancient fortification in the Southern District of Israel situated on top of an isolated rock plateau, overlooking the Dead Sea. Herod the Great built palaces for himself on the mountain and fortified Masada between 37 and 31 BCE. According to Josephus, the Siege of Masada by troops of the Roman Empire towards the end of the First Jewish–Roman War ended in the mass suicide of the 960 Jewish rebels and their families hiding there.
The cliffs on the east edge of Masada are about 1,300 feet (400 m) high and the cliffs on the west are about 300 feet (91 m) high; the natural approaches to the cliff top are very difficult. The top of the plateau is flat and rhomboid-shaped, about 1,800 feet (550 m) by 900 feet (270 m). There was a casemate wall around the top of the plateau totaling 4,300 feet (1.3 km) long and 12 feet (3.7 m) high, with many towers, and the fortress included storehouses, barracks, an armory, the palace, and cisterns that were refilled by rainwater. Three narrow, winding paths led from below up to fortified gates.
The history of Masada as a famous ancient suicide hill is very important to the Zionist ideology. The Chief of Staff of the Israel Defense Forces (IDF), Moshe Dayan, initiated the practice of holding the swearing-in ceremony of Israeli Armoured Corps soldiers who had completed their Tironut (IDF basic training), on top of Masada. The ceremony ended with the declaration: “Masada shall not fall again.” The soldiers climbed the Snake Path at night and were sworn in with torches lighting the background. This ceremony is now held at Latrun, outside Jerusalem, to avoid the comparison with the fanatical Sicarii, as well as the association with the collective suicide before the storming of the fortress by the Romans.
Today, Masada is a tourist attraction, which can be reached by a cable car. To meet the historical context culinary adequate, in 2011 McDonald’s opened a restaurant in the visitor center at the foot of the fortress to offer kosher burgers.