JW3, also known as Jewish Community Centre London, is an arts, culture and entertainment venue, an educational facility and a social and community hub in north London. It is located at 341–351 Finchley Road, London, and opened on 29 September 2013. “Describing itself as a new postcode for Jewish life”, the name “JW3” is a wordplay on its postal address, which is in the NW3postcode area. Vivien Duffield, whose idea it was, contributed £40m of the project’s £50m cost – over the 10 years it took to bring it to reality – through the Clore Duffield Foundation. It was inspired by her 2003 visit to the Jewish Community Centre in Manhattan, New York City.
The 35,000 square foot building, which includes a 270-seat auditorium, a 60-seat cinema, a restaurant and bar, a demonstration kitchen, dance studios, classrooms and medical consultation rooms, was designed by Lifschutz Davidson Sandilands. The JW3 campus sits on half an acre of land and includes the community centre/arts venue, an outdoor piazza and a tower block of apartments and offices. JW3 and the London Jewish Cultural Centre (LJCC) merged in March 2015, forming a single, enhanced organisation based at the JW3 site on Finchley Road.
JW3’s chief executive is Raymond Simonson, former Executive Director of Limmud, who succeeded Nick Viner. Marc Nohr is also the Chairman of JW3. JW3 is run by the Jewish Community Centre for London, a charitable organisation that aims to provide a way into, or back into, active Jewish life for all of London’s Jewish community. The organisation runs a wide programme of events that it launched in 2005. These target all members of the community, irrespective of affiliation or level of observance. Held in various venues across London, the programme aims to be inclusive and is not religious, instead using its events to provide a gateway into Jewish life and foster a cohesive community.
JW3 runs a programme of social, cultural and educational events that mix audiences, age groups and content, encouraging experimentation with ideas and attempting to engage people in new issues. Previous arts and culture events have ranged from modern interpretations of art and music gigs (e.g. an Idan Raichel Project concert) to events such as Kvetch choir (the complaints choir) that encourages people to enjoy their own creativity and a singalong with the pensioner pop group “The Zimmers”. Books-based events have included discussions on books related to the community, with guest author appearances, and debates on topics such as “Has the Left Lost its Way?”. Social action events have included Mitzvah Day and an initiative in 2007 to bring Jewish and Muslim communities together. In November 2014 JW3 launched the first ever UK Jewish Comedy Festival, an annual festival celebrating the best in Jewish comedy. Guests have included Ruby Wax, David Baddiel and Stephen Tobolowsky.
