In-N-Out Burger has chosen not to franchise its operations or go public; one reason is the prospect of food quality or customer consistency being compromised by excessively rapid business growth. The In-N-Out restaurant chain has developed a highly loyal customer base and has been rated as one of the top fast food restaurants in several customer satisfaction surveys.
The In-N-Out menu consists of three burger varieties: hamburger, cheeseburger, and “Double-Double” (two hamburger patties and two slices of cheese). French fries and fountain drinks are available, as well as three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions (the customer is asked upon ordering, and may have them fresh or grilled), and a sauce, which is called “spread” (a Thousand Island dressing variant).
There are, however, additional named items not on the menu, but available at every In-N-Out. These variations reside on the chain’s “secret menu”, though the menu is accessible on the company’s website. These variations include 3×3 (which has three patties and three slices of cheese), 4×4 (four patties and four slices of cheese), Neapolitan shakes, grilled cheese sandwich (consists of the same ingredients as the burgers except the meat, plus two slices of melted cheese), Protein Style (wrap with lettuce; consists of the same ingredients as the burgers except buns), and Animal Style (cooked in a thin layer of mustard, adding condiments including pickles, grilled onions, and extra spread). Animal Style fries come with two slices of melted cheese, spread, and grilled onions on top. Whole or sliced chili peppers are also available by request. Both Protein and Animal Style are house specialties that the company has trademarked because of their association with the chain.
Until 2005, In-N-Out accommodated burger orders of any size by adding patties and slices of cheese at an additional cost. A particularly famous incident involving a 100×100 (100 patties, 100 slices of cheese) occurred in 2004. Once word got out of the massive sandwich, In-N-Out management disallowed anything larger than a 4×4. One can also order what is called a “Flying Dutchman” which consists of two meat patties and two slices of cheese by itself (no bun, condiments, or vegetables).
In January 2018, In-N-Out added hot chocolate with marshmallows, the first addition to the menu in fifteen years. However, it is not the first time it has appeared on the menu; it was previously served at the restaurants in its early years during the 1950s.
