Hyères is a commune in the Var department in the Provence-Alpes-Côte d’Azur region in southeastern France. Its position facing the Mediterranean to the south makes it a popular location for tourism in the winter, and facilitates the cultivation of palm trees; about 100,000 trees are exported from the area each year. As a result, the town is frequently referred to as Hyères-les-Palmiers (palmiers meaning palm trees).
The old town lies 4 km (2.5 mi) from the sea clustered around the Castle of Saint Bernard, which is set on a hill. Between the old town and the sea lies the pine-covered hill of Costebelle, which overlooks the peninsula of Giens. Hyères is the oldest resort on the French Riviera. The three islands of the Îles d’Hyères (namely, Porquerolles, Port-Cros, and the Île du Levant) are located just offshore. Porquerolles and Port-Cros form the Port-Cros National Park.
Originally a possession of the Viscount of Marseilles, it was later transferred to Charles of Anjou. Louis IX King of France (often known as “St Louis”) landed at Hyères in 1254 when returning from the Crusades. A Commandry of the Knights Templar was based at the town in the 12th century, outside the town walls. The remaining remnant is the tower Saint-Blaise.
Hyères is home to the Hyères International Fashion and Photography Festival, a huge fashion and art photography event which has taken place annually at the end of April since 1985. This festival was among the first to recognize the talents of Viktor & Rolf. The city also plays host to the annual MIDI French Riviera Festival in July, a music festival now into its sixth episode. 2010’s MIDI saw around 15 acts play at the Villa Noailles complex and brought the new ‘MIDI Night’ event to Almanarre Beach in the early hours of Sunday morning.
