Hollywood is a neighborhood in the central region of Los Angeles. It is notable for its place as the home of the film industry, including several of its historic studios. Its name has come to be a metonym for the motion picture industry of the United States. Hollywood is also a highly ethnically diverse, densely populated, economically diverse neighborhood and retail business district. Hollywood was a small community in 1870 and was incorporated as a municipality in 1903. It officially merged with the city of Los Angeles in 1910, and soon thereafter a prominent film industry began to emerge, eventually becoming the most dominant and recognizable in the world. In 1853, one adobe hut stood in Nopalera (Nopal field), named for the Mexican Nopal cactus indigenous to the area. By 1870, an agricultural community flourished. The area was known as the Cahuenga Valley, after the pass in the Santa Monica Mountains immediately to the north. There are differing opinions as to the true origin of the name “Hollywood.” According to the diary of H. J. Whitley, known as the “Father of Hollywood”, on his honeymoon in 1886 he stood at the top of the hill looking out over the valley. Along came a Chinese man in a wagon carrying wood. The man got out of the wagon and bowed. The Chinese man was asked what he was doing and replied, “I holly-wood”, meaning ‘hauling wood.’ HJ Whitley had an epiphany and decided to name his new town Hollywood. Holly would represent England and wood would represent his Scottish heritage. Whitley had already started over 100 towns across the western United States. The name is also a reference to the Toyon, a native plant with bright red winter berries that resemble holly. Originally the name “Figwood” was to be used to name the area due to the surrounding number of fig trees. The Hollywood Hotel was opened in 1902 by H. J. Whitley, president of the Los Pacific Boulevard and Development Company. Having finally acquired the Hurd ranch and subdivided it, Whitley built the hotel to attract land buyers. Flanking the west side of Highland Avenue, the structure fronted on Prospect Avenue / Hollywood Boulevard, which, still a dusty, unpaved road, was regularly graded and graveled. The hotel was to become internationally known and was the center of the civic and social life and home of the stars for many years. Whitley’s company developed and sold one of the early residential areas, the Ocean View Tract. Whitley did much to promote the area. He paid thousands of dollars for electric lighting, including bringing electricity and building a bank, as well as a road into the Cahuenga Pass. The lighting ran for several blocks down Prospect Avenue. Whitley’s land was centered on Highland Avenue. His 1918 development, Whitley Heights, was named for him.
By 1912, major motion-picture companies had set up production near or in Los Angeles. In the early 1900s, most motion picture patents were held by Thomas Edison’s Motion Picture Patents Company in New Jersey, and filmmakers were often sued to stop their productions. To escape this, filmmakers began moving out west, where Edison’s patents could not be enforced. Also, the weather was ideal and there was quick access to various settings. Los Angeles became the capital of the film industry. Director D. W. Griffith was the first to make a motion picture in Hollywood. His 17-minute short film In Old California (1910) was filmed for the Biograph Company. Although Hollywood banned movie theaters—of which it had none—before annexation that year, Los Angeles had no such restriction. The first film by a Hollywood studio, Nestor Motion Picture Company, was shot on October 26, 1911. The Whitley home was used as its set, and the unnamed movie was filmed in the middle of their groves at the corner of Whitley Avenue and Hollywood Boulevard. The first studio in Hollywood, the Nestor Company, was established by the New Jersey–based Centaur Company in a roadhouse at 6121 Sunset Boulevard (the corner of Gower Street), in October 1911. Four major film companies – Paramount, Warner Bros., RKO, and Columbia – had studios in Hollywood, as did several minor companies and rental studios. In the 1920s, Hollywood was the fifth largest industry in the nation. Hollywood became known as Tinseltown and Movie Biz City because of the glittering image of the movie industry. Hollywood has since become a major center for film study in the United States. The name “Hollywood” is often applied to any film or TV production location within Greater Los Angeles, whether or not it is physically located within Hollywood. For example, from the time it relocated from New York in 1972 until its host retired in 1992, The Tonight Show Starring Johnny Carson was announced as being broadcast “from Hollywood” when in truth it originated from a studio facility in Burbank. Similarly, Metro-Goldwyn-Mayer‘s storied film studio facility, associated with the Golden Age of Hollywood (and today known as Sony Pictures Studios) is actually located in Culver City, a number of miles from Hollywood. Today, only two of the six major film studios are actually based in Los Angeles, and only one of them, Paramount, is still located in Hollywood.
KNX was the last radio station to broadcast from Hollywood, before it left CBS Columbia Square for a studio in the Miracle Mile in 2005. On January 22, 1947, the first commercial television station west of the Mississippi River, KTLA, began operating in Hollywood. In December of that year, The Public Prosecutor became the first network television series to be filmed in Hollywood.Television stations KTLA and KCET, both on Sunset Boulevard, are the last broadcasters (television or radio) with Hollywood addresses, but KCET has since sold its studios on Sunset and plans to move to another location. KNBC moved in 1962 from the former NBC Radio City Studios at the northeast corner of Sunset Boulevard and Vine Street to NBC Studios in Burbank. KTTV moved in 1996 from its former home at Metromedia Square on Sunset Boulevard to West Los Angeles, and KCOP left its home on La Brea Avenue to join KTTV on the Fox lot. KCBS-TV and KCAL-TV moved from their longtime home at CBS Columbia Square on Sunset Boulevard to a new facility at CBS Studio Center in Studio City.
