Gotland (Gutland in Gutnish), also historically spelled Gottland or Gothland, is Sweden’s largest island. It is also a province/county (Swedish län), municipality, and diocese. The province includes the islands of Fårö and Gotska Sandön to the north, as well as the Karlsö Islands (Lilla and Stora) to the west. The population is 61,023 (2024) of which about 23,600 live in Visby, the main town. Outside Visby, there are minor settlements and a mainly rural population. The island of Gotland and the other areas of the province of Gotland make up less than one percent of Sweden’s total land area. The county formed by the archipelago is the second smallest by area and is the least populated in Sweden. In spite of the small size due to its narrow width, the driving distance between the furthermost points of the populated islands is about 170 kilometres (110 mi).
Gotland is a fully integrated part of Sweden with no particular autonomy, unlike several other offshore island groups in Europe. Historically, there was a linguistic difference between the archipelago and the mainland with Gutnish being the native language. In recent centuries, Swedish took over almost entirely and the island is virtually monolingually Swedish in modern times. The archipelago is a very popular domestic tourist destination for mainland Swedes, with the population rising to very high numbers during summers. Some of the reasons are the sunny climate and the extensive shoreline bordering mild waters. During summer, Visby hosts the political event Almedalen Week, followed by the Medieval Week, further boosting visitor numbers. In winter, Gotland usually remains surrounded by ice-free water and has mild weather.
Gotland has been inhabited since approximately 7200 BCE. The island’s main sources of income are agriculture, food processing, tourism, information technology services, design, and some heavy industry such as concrete production from locally mined limestone. From a military standpoint, it occupies a strategic location at the center of the Baltic Sea and is home to the Gotland Regiment which was re-established in 2018.
The first modern day tourists came to Gotland during the 19th century and were known as “bathers”. Gotland became very popular with socialites at the time through Princess Eugenie who lived in Västerhejde, in the west part of the island from the 1860s.
When a new law ensuring two weeks vacation for all employees in Sweden was passed in 1938, camping became a popular pastime among the Swedes, and in 1955, Gotland was visited by 80,000 people. In the 1970s mostly young people were attracted to Gotland. Since 2010 the island has become a more versatile vacation spot visited by people from all over the world, in all manner of ways.
In 2001, it was the fifth largest tourist destination in Sweden based on the total number of guest nights. Gotland is usually the part of Sweden which receives the most hours of sunlight during a year with Visby statistically the location with the most sunshine in Sweden. In 2007 approximately 750,000 people visited Gotland.
In 1996, for the first time, ferries between Gotland and mainland Sweden carried more than 1 million passengers in a year. In 2007, the number of passengers exceeded 1.5 million. In 2012, the ferries had 1,590,271 passengers and the airlines 327,255 passengers. Even during the COVID-19 pandemic tourism did not change much as Swedes chose to visit the island instead of travelling abroad.
The main port of call on Gotland is Visby. The city is visited by a number of cruise ships every year. About 40 cruise lines frequent the Baltic sea with Visby as one of their destinations.
