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Bliss point

Friday, 7 March 2025 - 11:00 am (CET/MEZ) Berlin | Author/Destination: Around the World / Rund um die Welt
Category/Kategorie: General, Bon appétit Reading Time:  3 minutes

🔊 Listen to this Post The bliss point is the amount of an ingredient such as salt, sugar or fat which optimizes deliciousness (in the formulation of food products).

Pioneering work on the bliss point was carried out by American market researcher and psychophysicist Howard Moskowitz, known for his successful work in product creation and optimization for foods ranging from spaghetti sauce to soft drinks. Moskowitz used the term, bliss point, to describe “that sensory profile where you like food the most.”

The bliss point for salt, sugar, or fat is a range within which perception is that there is neither too much nor too little, but the “just right” amount of saltiness, sweetness, or richness. The human body has evolved to favor foods delivering these tastes: the brain responds with a “reward” in the form of a jolt of endorphins, remembers what we did to get that reward, and makes us want to do it again, an effect run by dopamine, a neurotransmitter. The human body needs salt for balancing fluids, sugar for energy, and fat for composing the brain. Besides the physical and taste need for sugar, salt, and fat, foods that contain high amounts of these ingredients are typically visually appealing. The visual appeal can override suppressing appetite hormones for many people to consume these goods. Combinations of sugar, fat, and salt act synergistically, and are more rewarding than any one alone. In food product optimization, the goal is to include two or three of these nutrients at their bliss point.

Applications of the bliss point in the food industry have been criticized for encouraging addiction-like behaviors around eating which may contribute to obesity and other health issues.

Read more on Wikipedia Bliss point (food) (Smart Traveler App by U.S. Department of State - Weather report by weather.com - Global Passport Power Rank - Travel Risk Map - Democracy Index - GDP according to IMF, UN, and World Bank - Global Competitiveness Report - Corruption Perceptions Index - Press Freedom Index - World Justice Project - Rule of Law Index - UN Human Development Index - Global Peace Index - Travel & Tourism Competitiveness Index). Photos by Wikimedia Commons. If you have a suggestion, critique, review or comment to this blog entry, we are looking forward to receive your e-mail at comment@wingsch.net. Please name the headline of the blog post to which your e-mail refers to in the subject line.

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