Challenge Bibendum
Wednesday, 12 October 2011 - 01:23 pm (CET/MEZ) Berlin | Author/Destination: Editorial / Redaktion General , San Francisco Bay Area
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© Michelin Challenge Bibendum
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The Michelin Challenge Bibendum is a major annual sustainable mobility event, sponsored by the French tire company Michelin. In 1998, executives at Michelin made the decision to host an event that would showcase technological research into “clean vehicles” and allow them to be assessed in real operating conditions.
The location of the event changes every year. The first event in 1998 took place in Clermont-Ferrand, the seat of Michelin. Other locations were Sonoma (2003), Shanghai (2004), Kyoto (2005), Paris (2006), Rio de Janeiro (2010) and the latest one in Berlin (2011).Wikipedia Challenge Bibendum .
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