Haßloch (or Hassloch) is a municipality in the Bad Dürkheim district in Rhineland-Palatinate, Germany. Unlike most municipalities in the district, it does not belong to any Verbandsgemeinde – a kind of collective municipality. It lies near the Mannheim/Ludwigshafen built-up area. The municipality has grown out of a single centre and is thus sometimes styled “Germany’s biggest village”. Haßloch is the Bad Dürkheim district’s biggest municipality, exceeding even the namesake district seat. The village has at its disposal well developed infrastructure with educational and shopping facilities; the region’s surrounding centres can in the main be reached within 20 minutes.
Haßloch lies east of Neustadt an der Weinstraße and is part of the Rhine-Neckar urban agglomeration southwest of Mannheim and Ludwigshafen. It also lies on the Mannheim–Kaiserslautern line. At the municipality’s northern limit runs Autobahn A 65, and from there it is 25 km to either Ludwigshafen or Mannheim. Haßloch is on the whole a continuous built-up area, although Haßloch’s southeasternmost neighbourhood, the Wehlachsiedlung, lies somewhat apart from the main centre.
Haßloch is a test market for new brandname items and consumer products: At Haßloch retailers’ shops, products are available in advance that are only to be introduced into the rest of Germany in the future. On the local cable television network, specially made commercials for these products are shown, and individual newspapers (such as Hörzu and Bunte) are published for Haßloch with special advertisements for the new products. Moreover, some citizens hold cards with barcodes that can be scanned with every purchase so that an individual household’s shopping habits can be tracked.
The Gesellschaft für Konsumforschung (“Company for Consumer Research”, GfK) can thereby tell how tested products are being received by customers. The research that the GfK does here matches later market data with an accuracy of 90%. Haßloch was chosen because this place exhibits a population structure that, by various criteria, comes quite close to the German average, for instance in its age structure and social classes.
[responsivevoice_button voice="UK English Female" buttontext="Listen to this Post"]Ernst Werner Siemens was a German inventor and industrialist. Siemens’s name has been adopted as the SI unit of electrical conductance, the siemens. He was also the founder of the electrical and telecommunications company Siemens. After finishing school, Siemens intended to study at the Bauakademie Berlin. However, since his family was highly indebted and thus could not afford to pay the tuition fees, he chose to join the Prussian Military Academy's School of Artillery and Engineering, between the years 1835-1...
